P. Luna Foundation’s
PLF Online Volunteer Program
Male Abuse Awareness
Male Abuse Awareness Week Dec. 1-8, 2013 Report
This another great year yet with an aggressive online advertising campaign, an amazing public event at the world Famous Union Square in Downtown San Francisco, California on December 7st, and another great year for donations!
Our Annual Event:
• On December 7th in San Francisco, California we held our annual Male Abuse Awareness Week Event. This event featured the award winning S.O.S. (Singers of the Street) Community Chorus along with other great local artists and our Keynote Speaker, Advocate Bill Murray. This event took our message about helping males with past abuse issues out to the general public on a beautiful sunny day in December.
• 94.1 FM KPFA Berkeley CA, 90.7 FM KPFK N. Hollywood CA, 99.3 KCLA The Ultimate Underground Show, and two Blogtalkradio.com shows; the Current Events Show with Patrick Cook and the Stop Child Abuse Now Show.
• This year we also partnered with a radio show called Butterfly Dreams Abuse Recovery Talk Radio and brought them in as the 'featured' broadcasting network for Male Abuse Awareness Week 2013. Starting the last week in November, it was a fabulous two full weeks of broadcasting with male guests who were either past victims discussing their personal journeys with recovery or advocates discussing their work with the cause. There were also interviews with movie makers, advocate musicians, therapists, healers, social workers and researchers all focusing on the effects of past child abuse in males. This year we even added extensive discussions about the growing problem of males and domestic violence.
• Our Press Release had 100,000+ Headline Impressions and 602 total hits, our help4guys.org web site received approximately 327,000 hits from September through December (the campaign’s peak months,) our email blast went out to 2028 contacts and our Facebook Ad received 3,656 Impressions.
Other Program Accomplishments:
• We are currently consulting with cause specialists and volunteers to build a new web site for the organization that would condense the program web site help4guys.org and the organization’s business web site plunafoundation.org into one site. We also went in and re-categorized all of the links on the “Services 4 Males” page of our existing site to help people in need find resources more easily.
• It was not our best year for volunteers but it wasn’t the worst either. It seemed that after Male Abuse Awareness Week most of the volunteers get bored and moved on. I also started to notice how the thrill of social networking as a whole seems to be losing some of its appeal. For this reason, we started reminding people that volunteer positions can help with school credit and extracurricular activities to list on job applications. That seems to be generating more interest and we now have a college students coming for that very reason to volunteer.
• A new Mission Statement was completed and voted on in June of 2013 to more closely reflect the work of the P. Luna Foundation.
“To prevent the cycle of child abuse and crime through awareness, education and breaking the taboo about the imperative need for young males who were childhood victims of abuse to seek help.”
• In 2012 a PLF Board Member suggested I get back to writing a very important book we started in 2008. We also discovered last year after watching a ton of news stories during the election season that “authors” were somehow legitimized by the press more so than others. Being that getting press for our awareness cause is essential to our mission, we felt strongly that we should go back to the book and finish it. Believing that the book would further legitimize this organization, we spent the good part of 2013 working on its second draft. The book is now being looked over by a PhD in Psychology and a Social Worker with DCFS to assure its accuracy. The book is a complete guide to detecting child predators and child sexual abuse from the perspective of long time advocates, real people who have been abused and know the cause inside and out.
• PLF Music Publishing of Petra Luna’s music CDs and downloads, and book sales from the Music Business book also increased in 2013 to help bring in more donations.
• The new Board of Directors went through their second Annual Meeting as a group in 2013. They are doing great and are now really starting to contribute resources and expertise to the organization.
A Brief Look at our Financials in 2013
Within the Industry standard of keeping Operating Expenses below %18 of our total expenses, we are at %17.43.
'In Kind' donations
5,200 Volunteer Hours Worked, calculated at $12.00/hr. were valued at: